News2019-08-06T15:12:24-07:00

What Is More Important, Client Acquisition or Client Retention?

In todays competitive business environment, it can feel like your sales team are on a never ending treadmill to try and get more customers. For sales and marketing teams, their most important statistic to focus on each month is usually new client numbers. “New sales drive the business”, is a common phrase. But what about client retention, why does It get such less publicity and even less focus internally?

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